Online video is proving to be a powerful marketing tool for many businesses. Video has moved from a ‘nice to have’ to a ‘must have’. Indeed, if a business is not doing video, they are now behind the competition, according to Sage Lewis, a leading Digital Marketing expert in a recent seminar.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Online Video Statistics 2013

Many studies have looked into the power that producing an online video has for a business and below you can see some of the main findings and stats for 2013:

Video Overview

• Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday

• Branded video content reaches nearly half (46%) of all internet users in the UK. More than half of these people (54%) go on to click though to the brand’s website (Econsultancy)

• 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad (Online Publishers Association)

• Video promotion is over 6 times more effective than print and online (b2bmarketing.net)

• Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words

• 81% of senior marketing executives now use online video content in their marketing programs, up from 70% in 2011 (MarketingProfs)

• Cisco expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and email

• 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text (3M Corporation & Zabisco)

 

 

Video For Social Media

• Over 1 billion unique users visit YouTube every month (YouTube)

• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute (YouTube)

• The average YouTube visitor watches 388.3 minutes of video each month (Comscore)

• Video is the most shared brand content on Facebook (Zuum)

• 1 in 5 Twitter users discovering videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it worth watching videos tweeted by brands (Hubspot)

 

 

USING VIDEO TO DRIVE SOCIAL MEDIA

Video For Search Engine Optimisation (SEO)

• Video results have appeared in almost 70%  of the top 100 search listing on Google in 2012 (Marketing Week)

• The chances of getting a page one listing on Google increase 53 times with video (Forrester Research)

• SEOMOZ concludes that posts with videos included will attract 3 times more in-linking domains than a plain text post

• Econsultancy estimates videos in universal search results have a 41% higher click-through rate than plain-text results

• YouTube accounts for over 28% of all Google searches (b2bmarketing.net)

 

 

 USING VIDEO TO JUMP UP GOOGLE

 Video For Websites

• Forbes indicates,  65% of senior executives have visited a company’s website after watching a video

• 76% of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and blog integration (Social Media Examiner)

• A study by Comscore found that on average a website visitor will stay two minutes longer on a site when they watch a video

• 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video (ReelSEO)

 

 

WEBSITE VIDEO MARKETING TOP TIP

Video For Mobile

• Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (Bytemobile Mobile Analytics Reports)

• Online video consumption increased by 38% between May 2011 and May 2012 (Comscore)

• 63% of digital video screening on mobiles does not happen on-the-go, but rather at home (Cisco)

 

 

BUILDING A MOBILE MARKETING STRATEGY AROUND VIDEO

Video For Email

• Get Response says that from over 800,000 emails sent from GetResponse Pro accounts, emails with video received 5.6% higher open rates on average and 96.38% higher click-through rates than emails without video

• 200% to 300% increase in click through rate when businesses include video in an email (Forrester)

• MarketingProfs estimate that 76% of senior marketing executives say campaigns that integrate video and email generate higher click-through rates

• When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian)

• 75% of automated email providers reduced their number of subscriber opt-outs by 75% when emails incorporated video (Eloqua)

 

Examples Of Companies Harnessing The Power Of Video

• Stacksandstacks.com reported that visitors were 144% more likely to buy a product after seeing a video of the product than those who didn’t

• Ice.com found that viewers who chose to view video converted at a 400% increase over those who didn’t. The site also credited video with decreasing returns by 25%

• Shoeline.com experienced a 44% increase in online sales conversions by using videos to showcase their products

• Living Direct found that videos boosted conversion and increased time on site by 9%

• Pegasus Lighting increased conversion by 27% with on-site video

• Zappos saw increases of 6% to 30% in sales for their products that had a video accompaniment